This intensive 5-day open MBA program covers some of the major issues facing firms with worldwide operations:

• Understanding the geographic scope of competition and analyzing the globalization drivers in various industries
• Designing global value chains and maximizing global competitive advantages
• Formulating adequate entry strategies and adapting to local requirements
• Designing effective international organizations
• Managing strategic resources and processes in a multicultural context

• Develop the skills to select the most appropriate strategy to compete internationally
• Understand and address the key issues related to the various strategies
• Design successful entry strategies, taking into account contextual and internal variables
• Design organizations that support the chosen strategic orientations and enhance the management of critical resources
• Develop a sensitivity for intercultural issues, their potential impact and how they can be addressed

Certificate

At the end of the open MBA program, each participant will be awarded a Mannheim Business School certificate.

• Mid-level executives who wish to learn how to design international strategies.
• High-potentials who wish to gain insights into how to design organizations that support the chosen strategic orientation.
• Professionals who wish to know about how to select the most appropriate strategy to compete internationally.

A mix of learning and teaching methods will be used: lectures, readings, exercises, case studies, student presentations and class discussions.
Examination will be part of the program.

Required Reading:

Participants will be provided with program material before the start of the program. We strongly recommend reading the material and preparing for the program in order to participate successfully.

Prof. Dr. Veronique Bouchard

Veronique Bouchard is Associate Professor in Strategic Management at EM Lyon, France. She was previously a Visiting Professor at ESSEC, France and has focused on the research area of Corporate Entrepreneurship, Innovation and Strategic Renewal as emergent, self-organizing processes. Veronique Bouchard has published papers in, amongst others, The Systemist, Management et Conjoncture Sociale, Revue Francaise de Gestion, Business Digest, Mondo Economico, and is also a management expert for the EU.

Tuition Fee

3,100 € including VAT, all program material and coffee breaks.

Special Offers

• Early Bird Offer: Application 8 weeks before program start will result in a 150 Euro reduction of the tuition fee.
• Alumni: Members of the Mannheim Business School and University of Mannheim Alumni Networks will receive a tuition fee reduction of 15% (after early bird reduction).
• Non-Alumni: Booking two programs together will result in a 5% fee reduction. Booking three programs together will result in a 10% reduction (after early bird reduction).

Contact Us

For further information regarding this program, please e-mail execed(at)mannheim-business-school.com or phone +49 (0)621 181 37 21. To apply, please download our application form.

Dates, prices and locations are subject to change.