• Part I: Sales Strategy – Setting the Fundamental Course
• Part II: Sales Management – Designing Structures and Processes, Managing People and Living the Culture
• Part III: Information Management as the Key to Professionalism in Sales
• Part IV: Customer Relationship Management - Staying on the Ball!

• Increase sales professionalism by using a "code of practice for systematization".
• Set the basic course for market development through the right sales strategy.
• Design structures and processes, manage sales people and live the culture in sales.
• Appreciate the importance of customer-related information for professional sales activities.
• Systematically manage the various customer interfaces and business relationships with customers.

• Sales professionals who are seeking to enhance their strategic sales skills, and wish to improve their performance.
• Executives who have the responsibility of increasing their companies' sales.
• Executives on all levels who are interested in taking an in-depth look at all essential facets of sales management.

Tuition Fee

2,900 € including VAT, all program material and coffee breaks.

Special Offers

• Early Bird Offer: Application 8 weeks before program start will result in a 150 Euro reduction of the tuition fee.
• Alumni: Members of the Mannheim Business School and University of Mannheim Alumni Networks will receive a tuition fee reduction of 15% (after early bird reduction).
• Non-Alumni: Booking two programs together will result in a 5% fee reduction. Booking three programs together will result in a 10% reduction (after early bird reduction).

Contact Us

For further information regarding this program, please e-mail execed(at)mannheim-business-school.com or phone +49 (0)621 181 37 21. To apply, please download our application form.

Dates, prices and locations are subject to change.