Strategic Management - Concepts for Successful Business Leadership

Date	April 19 - 21, 2010
Length	3 days
Lecturer	Prof. Dr. Manfred Perlitz
Subject Area	Management, Leadership & Strategy
Location	Mannheim Business School Campus

In today's complex business environment, it is vital that companies have a clear strategic direction in order to seize opportunities and to maximize their success.

This program enables participants to acquire working knowledge of strategy creation and implementation and provides the respective tools to achieve both. Strategic leadership concepts help participants to align their company and make strategy happen.

Program Outline

An intensive 3-day program that provides profound insights into strategy management. A mixture of different teaching methods is applied, ranging from lectures and case studies to group discussions. Reports from companies on how they gear the strategy development process will accompany the course.

Part I:
- Strategic Management Process
- Vision, Mission, Goals
- Internal Analysis
- Case Study and Discussion about Strategic Planning
Part II:
- External Analysis
- Summarizing Analysis
- Case Study and Discussion about Competitive Advantages
Part III:
- Strategy Formulation
- Strategic Leadership Concepts
- Strategic Controlling
- Case Study and Discussion about Strategy Formulation

Your Key Benefits

Evaluate the internal situation and the external environment of a company by applying strategic tools and frameworks.
Develop strategic thinking and improve your organization's strategic approach to business.
Drive strategy implementation and control a strategy successfully.
Apply strategic leadership concepts to enhance your company's success and growth.

Who should attend?

Professionals who wish to learn how to contribute more to the shaping of their organization's strategy.
Executives who want to gain experience in using strategic tools and frameworks.
Senior functional managers or those working within the strategy team.

Application & Fees

Tuition Fee

2,900 € including VAT, all program material and coffee breaks.

Special Offers

Early Bird Offer: Application 8 weeks before program start will result in a 150 Euro reduction of the tuition fee.
Alumni: Members of the Mannheim Business School and University of Mannheim Alumni Networks will receive a tuition fee reduction of 15% (after early bird reduction).
Non-Alumni: Booking two programs together will result in a 5% fee reduction. Booking three programs together will result in a 10% reduction (after early bird reduction).

Contact Us

For further information regarding this program, please e-mail execed(at)mannheim-business-school.com or phone +49 (0)621 181 37 21. To apply, please download our application form.

Dates, prices and locations are subject to change.

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