Workshop Entrepreneurship

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Get up, Start up – How to Become a Successful Entrepreneur

The objective of this workshop is to equip participants with an understanding of how to successfully build and run a start up. Prof. Dr. Woywode will talk about entrepreneurship and important factors that need to be considered when building a start up. Florian Fischer will then inform you about the local innovation ecosystem Startup Mannheim. You’ll moreover have the chance to get in touch with two successful start up founding members that will share their story of success with you.


  • Entrepreneurship and how to build your own start up
  • Pitching with successful start up companies from Mannheim
  • Panel discussion: Career choice entrepreneur - Startup vs. corporate world
  • Q&A sessions and networking


10:00-12:00      Lecture Prof. Woywoode

12:00-13:00      Lunch break

13:00-13:30      About Startup Mannheim 

13:30-14:15      Pitch + Q&A Andreas Widmann, CEO RoadAds Interactive (known from "Die Höhle der

14:15-15:00      Pitch + Q&A Björn Goß - CEO Stocard (250 fastest growing Fintech Startups in 2018 by
                         CB Insights)

15:00-15:15      Coffee Break 

15:15-16:15      Panel Discussion with Björn Goß (Stocard & formerly McKinsey), Michael Wurst (Mister Trip &
                         formerly Deutsche Telekom) and Oliver Brümmer (DC Incubation Team Lead Deloitte and
                         Serial Entrepreneur) 

16:15-17:15      Networking

Your Coach

Prof. Dr. Michael Woywode

Current position

  • Chair holder SME Research and Entrepreneurship at the University of Mannheim
  • Director of the Centre for Mittelstandsforschung (ifm Mannheim) at University of Mannheim 
  • Lecturer for several MBA programs and company programs for executives at the Mannheim Business School

Research and teaching engagements

  • Professor of Business Administration, especially International Management at RWTH Aachen
  • Visiting Professor of Business Administration, especially Management at University of Karlsruhe 
  • Visiting Scholar at the Graduate School of Business at Stanford University 
  • Doctorate at the Economics Department at University of Mannheim and habilitation at Business Administration at University of Mannheim
  • Studies in Business Administration at University of Mannheim, Hochschule St. Gallen
    and Ecole Superieure de Commerce de Paris (ESCP)

Executive Education

  • Consultant to clients of several multinational companies in Germany, US, Japan
  • Consultant to startup companies and family businesses 

Expertise and focus

  • Management of corporate growth 
  • Internationalization of high tech companies
  • Innovation processes in SMEs, IT systems and organization of SMEs
  • Growth strategies in the German automotive industry 
  • Industry life cycle 
  • Organizational change


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.