Veranstaltung Details

MBS Marketing & Sales Club | The tricks and pitfalls of global B2B product launches with Barnabas Szantho | Hybrid Event

07. Juli 2022, 18:30 - 07. Juli 2022, 19:30 (1 Tag)

Don't miss the next session at the MBS Marketing & Sales Club, either at Mannheim Palace or join us online!

Don't miss the opportunity and join us for the next session in the MBS marketing & Sales Club with Mr. Barnabas Szantho, Owner of Tända Consulting

You will learn about dos and don’ts of global product launches based on real life examples. You will get a better understanding of the necessary steps of a product launch from the initiation to the actual roll out. From defining USPs to drafting campaign mechanics. You will learn about how to optimize your process, and what the typical pitfalls are. Everything in a clear and easy to understand format.

About the speaker: Barnabas Szantho has worked in global and regional marketing leadership positions at some of the largest companies such as General Motors, Shell or Vestas over the past 20 years. He led marketing organizations with 50+ FTEs and managed 8 digit EUR budgets. His international career has taken him to 4 different countries, most recently to Germany, to Heidelberger Druckmaschinen AG. In 2022 he founded tända, a consulting firm that assists clients in the renewable energy and e-mobility sectors in navigating the digitalized marketing world.

Place: MBS Study and Conference Center, Mannheim Palace (This will be a hybrid event)
Time: July 07, starting at 6.30 pm

To register for the on-site event, please click here

To register for the event online, please click here

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Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.