You will learn about dos and don’ts of global product launches based on real life examples. You will get a better understanding of the necessary steps of a product launch from the initiation to the actual roll out. From defining USPs to drafting campaign mechanics. You will learn about how to optimize your process, and what the typical pitfalls are. Everything in a clear and easy to understand format.
About the speaker: Barnabas Szantho has worked in global and regional marketing leadership positions at some of the largest companies such as General Motors, Shell or Vestas over the past 20 years. He led marketing organizations with 50+ FTEs and managed 8 digit EUR budgets. His international career has taken him to 4 different countries, most recently to Germany, to Heidelberger Druckmaschinen AG. In 2022 he founded tända, a consulting firm that assists clients in the renewable energy and e-mobility sectors in navigating the digitalized marketing world.
Place: MBS Study and Conference Center, Mannheim Palace (This will be a hybrid event)
Time: July 07, starting at 6.30 pm
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