Conference: Digitization and Business Analytics

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New Concepts for Business Education

Mannheim Business School recently opened its spectacular new Study and Conference Center in the west wing of Mannheim Palace. The striking new building has replaced the palace’s former coal cellar, bridging tradition and innovation. With its large glass facade overlooking the garden, it not only reflects Mannheim Business School’s central values of tradition, excellence, and innovation, it also aims to engender innovative teaching that takes into account the enormous challenges of the future.

This makes the Study and Conference Center the ideal setting for our conference, which will focus on the latest trends in digitization, big data and business analytics, and how they can be integrated with business education. Learn from and discuss these issues with leading experts in these fields!

We would like to invite you to this conference, which takes place on:

Tuesday, June 5, 2018

2 to 6 p.m.

Mannheim Palace - Mannheim Business School Study & Conference Center

Who should attend?

Deans and associate deans, directors and assistant directors, academic directors and other strategic decision-makers focused on the future landscape of business education.


Tuesday, June 5, 2018

1:00 pm to 2:00 pm

2:00 pm
Welcome and Opening Remarks 
Professor Dr. Dieter Truxius, Dean, Business School of the University of Mannheim
Professor Dr. Jens Wüstemann, President, Mannheim Business School

2:15 pm
Mastering Big Data: Implications for Research, Teaching and Qualification
Professor Dr. Frauke Kreuter, University of Mannheim

3:00 pm
Coffee Break and Networking

3:30 pm
Big Data in Marketing: Tell me which brands you like - and I'll tell you who you vote for
Professor Dr. Florian Stahl, University of Mannheim

4:15 pm
Insights from the corporate world: Agriculture becoming smart and digital
Professor Dr. Peter Pickel, Deputy Director of the John Deere European Technology Innovation Center

5:00 pm
Coffee Break and Networking

5:30 pm
Campus Tour: New Study & Conference Center of Mannheim Business School

6:00 pm
Drinks and Buffet Dinner in the Palace Garden


Participation in this conference is free of charge. As places are limited and admission is on a first come, first served basis, please make sure to register as soon as possible.

Register now

Practical Information

Our school is just a 35-minute train ride from Frankfurt International Airport. For those of you attending the EFMD Annual Conference in Copenhagen, this conference may be well worth a stopover.

Recommended hotels:


Yvonne Hall
Head of International Affairs (University of Mannheim, Business School)


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.