Data Visualization and Storytelling

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Data Visualization and Storytelling - Course Details

Delve into the course contents and find out about the faculty members.

Course Description

In this course, you will learn how to generate relevant insights from data and communicate these effectively. You will be able to develop powerful stories from data and master suitable types of data visualizations. The course spans the full scope from psychological foundations to software implementation. Best practice guest lectures will illustrate current approaches. 
Topics include: 

  • Psychological foundations and principles of data visualization
    • From visual perception to understanding
    • The role of context
    • Managing cognitive load of audience
    • Directing audience attention
  • Types of data visualization
    • Cross-sectional and longitudinal data
    • Small and big data
    • Structured and unstructured data
    • Univariate, bivariate and multivariate visualization
    • Visualization of econometric and artificial intelligence models
  • Developing stories from data
    • Talks
    • Reports
    • Dashboards

Optional tutorials included:

  • Data Science With R
  • Data Science With Python



Dr. Daniela Schmitt

Since December 2013, Daniela Schmitt is a research assistant and lecturer at the Chair of Quantitative Marketing and Consumer Analytics. From fall 2014 to fall 2019, she was following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim. Since January 2020, she is a Post-Doctoral Researcher in the Marketing Department of the Wharton School of the University of Pennsylvania. Her research focuses on digital marketing. She is particularly interested in the pricing and consumption of digital products. 


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.