Machine Learning & Data Mining for Profound Business Decisions

You are here: Programs & Courses » Open Certificate Courses » Management Analytics Certificate » Machine Learning & Data Mining for Profound Business Decisions

This Page

Machine Learning & Data Mining for Profound Business Decisions - Course Details

Delve into the course contents and find out about the faculty members.

Course Description

The rise of machine learning is disrupting how firms do business. In this introductory course you will gain foundational knowledge of a large spectrum of supervised and unsupervised machine learning methods. Moreover, you will gain insights on diverse real-world applications as well as ethical considerations of machine learning. In the second part of the course, we will focus on extracting insights from unstructured data such as texts, images, and videos using state-of-the-art deep learning methods to inform profound business decisions. The course is designed to give you an end-to-end perspective on applied machine learning, learn from leading companies, and to discuss the common pitfalls and opportunities that arise when mining (unstructured) data in business contexts.

Optional tutorials included:

  • Data Science With R
  • Data Science With Python



Dr. Jochen Hartmann

Postdoctoral Researcher (DFG), University of Hamburg

Research interests

  • Machine learning methods, especially natural language processing and computer vision
  • Brand management in social media


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.