Web Survey Methodology and Online Panels with Practical Survey Programming

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Web Survey Methodology and Online Panels with practical survey programming - Course Details

Delve into the course contents and find out about the faculty members.

Single Course Price:

800.00 EUR (tax exempt)



Jernej Berzelak, PhD (University of Ljubljana)

Video lecture:

Mario Callegaro, PhD (Google)


Course Dates

To see all courses in the upcoming term click here.


This course is part of the Mannheim Data Science Certificate: Surveys. Book this course or the entire certificate here!

In order to book the course with alumni conditions, please get in touch with Manon Pfeifer directly.

Course Description

Short Course Description
The course introduces the students to the fundamental concepts of web surveys and online panels. The course is organized in three main sections which follow the way a proper web survey is organized: pre-fielding, fielding, and post fielding.

Course ‘Fundamentals of Surveys and Data Science’ or knowledge in Data Collection Methods
Permission from instructor due to demonstrated knowledge of total survey error

Course Objectives
By the end of the course, students will…

  • know if a web survey is appropriate for the target population of a research project
  • be able to manage the entire process of collecting data via a web survey
  • have the mental tools to design a questionnaire to be fielded online
  • have a better understanding on online panels and how to use them
  • know where to find answers to questions related to web surveys and online data collection
  • learn what aspects of web surveys still deserve more research
  • learn how to program a web survey

Course Composition
This is a 4 ECTS course, which runs for 8 weeks. The content of the course is broken down into 8 units:

  1. Web surveys, mode and sampling
  2. Online panels and convenience samples of internet users
  3. Questionnaires for web surveys and paradata
  4. Nonresponse and web surveys management
  5. Postfielding & device effects
  6. Data quality of online panels
  7. Web survey programming exercise
  8. Web survey programming exercise

Learning and Teaching Methods
In this course, you are responsible for watching video recorded lectures and reading the required literature for each unit and then “attending” mandatory weekly one-hour online meetings where students have the chance to discuss the materials from a unit with the instructor. In addition, students are encouraged to post questions about the materials covered in the videos and readings of the week in the forum before the meetings. Just like in an on-site course, homework will be assigned and graded and there will be a final exam at the end of the course.

Grading will be based on:

  • 6 homework assignments (worth 60% total)
  • Participation in the weekly online meetings (worth 10%): engagement in discussions during the meetings and submission of questions via forum/e-mail
  • Final Exam web survey programming (worth 30%)


ZFU Certification and Online Dispute Resolution

ZFU Certification

The Mannheim Master of Applied Data Science & Measurement program is certified according to the regulations of the ZFU (Staatliche Zentralstelle für Fernunterricht).


Online Dispute Resolution

Online dispute resolution according to Art. 14 Sect. 1 ODR-VO: The European Commission provides a platform for online dispute resolution (ODR). You can find more information under http://ec.europa.eu/consumers/odr/


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.