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Delve into the course contents and find out about the faculty members.
400.00 EUR (tax exempt)
Emily Geisen (Qualtrics)
Jennifer Romano-Bergstrom (Google)
Emily Geisen (Qualtrics)
Jennifer Romano-Bergstrom (Google)
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This course is part of the Mannheim Data Science Certificate: Surveys.
Book this course or the entire certificate here!
In order to book the course with alumni conditions, please get in touch with Manon Pfeifer directly.
Short Course Description
This course introduces the concepts of usability and usability testing and why they are needed for survey research. The course provides a theoretical model for understanding the respondent-survey interaction and then provides practical methods for incorporating iterative user-centered design and testing into the survey development process. The course provides techniques and examples for designing, planning, conducting and analyzing usability studies on web or mobile surveys.
Prerequisites
Students are expected to be familiar with questionnaire design. Experience with cognitive testing is a plus, but not a requirement.
Course Objectives
By the end of the course, students will
Course Composition
This is a 2 ECTS course, which runs for 4 weeks. The content of the course is broken down into 4 units:
Learning and Teaching Methods
In this course, you are responsible for watching video-recorded lectures and reading the required literature for each unit prior to participating in mandatory weekly one-hour online meetings where students have the chance to discuss the materials from a unit with the instructor. In addition, students are encouraged to post questions about the materials covered in the videos and readings of the week in the forum before the meetings.
Grading
Grading will be based on:
ZFU Certification
The Mannheim Master of Applied Data Science & Measurement program is certified according to the regulations of the ZFU (Staatliche Zentralstelle für Fernunterricht).
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