What if you could understand customer needs even before they are expressed?
Customer centricity has become one of the strongest differentiators in competitive markets across B2B and B2C.
This free 1-hour masterclass explores how AI, data and human insight together shape innovation, product decisions and experiences people actually choose.
With Prof. Dr. Monika Schuhmacher (professor of business administration specializing in technology, innovation, and start-up management), you will look into:
• Why customer centricity is strategically critical today
• How AI and analytics deepen customer insight
• Key market shifts & behavioral trends shaping expectations
Who is this session for?
Current and aspiring managers who wants to make decisions grounded in real customer value, marketing & product teams, business developers, innovation teams, strategists.
You will leave with frameworks for insight generation, and customer-driven decision making, as well as fresh impulses to transform customer understanding into business outcomes.
At the end of the session, you will discover programs at Mannheim Business School for those ready to deepen their customer centricity journey.
Please note that this session will be held in English.
Please register here.
Discover more free masterclasses here.
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