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Veranstaltung Details

Mannheim Masterclass Series - Strategy: What Is (Good) Corporate Strategy? - September 9, 2026

Mannheim Masterclass Series
Datum:
09. September 2026, 13:00 - 09. September 2026, 14:00 (1 Tag)

Great companies don’t win by working harder. But by choosing what matters.

Strategy is clarity. It is coherence, focus, and execution, especially in environments driven by uncertainty, technology acceleration and rapid change.
This free 60-minutes masterclass translates strategic thinking and academic impluses into practical frameworks and for your workplace.

Taught by Prof. Dr. Matthias Brauer (chair of strategic and international management), you will delve into:

• What defines a good corporate strategy
• The 3Cs Framework: Coherence, Corporate Surplus, Comparative Advantage
• Practical tools for strategy design & execution
• How modern strategists think, decide and lead

Who is this session for?
New leaders, first-time managers, consultants, strategy teams, innovators, and professionals preparing for broader responsibility.

This masterclass blends first-hand insights from academic research and practical frameworks, supported by peer exchange, and live Q&A.

And if you'd like to deepen your expertise beyond this session, you’ll also learn about programs at Mannheim Business School that continue this journey.

Please note that this session will be held in English.

Please register here.

Discover more free masterclasses here.

Please note our policy concerning visual and audio recordings here.

MANNHEIM BUSINESS SCHOOL (MBS)

Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.

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