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14.

MiJan/2026

Mannheim Masterclass Series

AI is rewriting the buyer journey and quietly changing how customers discover solutions, compare alternatives, and decide whom to trust.

MANNHEIM BUSINESS SCHOOL (MBS)

Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.