In this interactive 60-minute Masterclass, Prof. Dr. Florian Kraus, Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, reveals how AI is reshaping visibility, buyer behavior, and sales funnels and what you must do to stay relevant in an answer-driven search world.
You will explore:
- The Buyer Journey before & after AI: How decision-making has changed and what this means for sales teams.
- From Search to Answer Engines: Why Google is no longer the only gatekeeper and how to appear where AI actually looks.
- The AI-Content Funnel: Which content formats and signals increase your visibility in AI search and make your offers surface organically.
Who should attend?
Sales professionals, business developers, key account managers, marketing specialists, and anyone who wants to understand how AI is transforming customer acquisition and funnel building.
This masterclass blends first-hand insights from academic research and practical frameworks, supported by peer exchange, and live Q&A.
Please register here.
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