Privacy Policy

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e. the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information Required by Law” on this website.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time under the address disclosed in section “Information Required by Law” on this website if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when you visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration below.

2. Hosting and Content Delivery Networks (CDN)

External Hosting

This website is hosted by an external service provider (host). Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following host:

UEBERBIT GmbH
Rheinvorlandstraße 7
D 68159 Mannheim

Phone: +49 621 17205-0
E-Mail: mail(at)ueberbit.de

Execution of a contract data processing agreement

In order to guarantee processing in compliance with data protection regulations, we have concluded a data processing contract with our host.

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Mannheim Business School gGmbH
L 5, 6
68131 Mannheim
Deutschland

info(at)mannheim-business-school.com

Tel.: +49 621 181 1281

Sitz Mannheim. Amtsgericht Mannheim HRB 10262.

Represented by: Joachim Lutz (President)

SteuerNr. 38107/03995

Phone: +49 621 181 1281
E-mail: info(at)mannheim-business-school.com

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

Designation of a data protection officer as mandated by law

We have appointed a data protection officer for our company.

Björn Schenk
L5, 6
68131 Mannheim

E-mail: datenschutz(at)mannheim-business-school.com

Information on data transfer to the USA and the EU-U.S. Data Privacy Framework

Our website uses, in particular, tools from companies based in the USA. When these tools are active, your personal information may be transferred to and processed on the servers of these companies in the USA.

For providers that are certified under the EU-U.S. Data Privacy Framework (DPF), the European Commission has determined by way of an adequacy decision of 10 July 2023 that these providers offer a level of data protection comparable to that within the European Union, so that personal data may be transferred to them on this basis (Art. 45 GDPR). Providers used on this website that are certified under the DPF include, among others, Google, Meta, LinkedIn, Microsoft and Salesforce. As an additional safeguard, we also maintain Standard Contractual Clauses (SCCs) with these US-based platforms.

The validity of the DPF adequacy decision was confirmed by the General Court of the European Union on 3 September 2025. An appeal against this ruling is currently pending before the Court of Justice of the European Union (CJEU), so a residual risk that the framework could be modified or invalidated in the future cannot be excluded. We are monitoring further developments and will update this policy if the legal basis for these transfers changes.

For providers that are not (or not yet) certified under the DPF, data transfers to the USA are safeguarded by other appropriate measures, in particular the EU Standard Contractual Clauses (SCCs). In such cases we must point out that the USA is not otherwise considered a safe third country within the meaning of EU data protection law, and it cannot be ruled out that US authorities (e.g. security or intelligence services) may access personal data stored on US servers for monitoring purposes without you, as the data subject, having full legal recourse against this. We have no influence over such processing by US authorities.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 SECT. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21 SECT. 1 GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21 SECT. 2 GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

The competent supervisory authority for Mannheim Business School is:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg (LfDI BW)
Lautenschlagerstraße 20
70173 Stuttgart
Germany

Website: www.baden-wuerttemberg.datenschutz.de

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section “Information Required by Law.”

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section “Information Required by Law.” The right to demand restriction of processing applies in the following cases:

• In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
• If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
• If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
• If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in section “Information Required by Law” to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them or they are automatically eradicated by your web browser.

In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g. cookies for the processing of payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g. the shopping cart function or the display of videos). The purpose of other cookies may be the analysis of user patterns or the display of promotional messages.

Cookies, which are required for the performance of electronic communication transactions (required cookies) or for the provision of certain functions you want to use (functional cookies, e.g. for the shopping cart function) or those that are necessary for the optimization of the website (e.g. cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6 Sect. 1 lit. f GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of cookies to ensure the technically error free and optimized provision of the operator’s services. If your consent to the storage of the cookies has been requested, the respective cookies are stored exclusively on the basis of the consent obtained (Art. 6 Sect. 1 lit. a GDPR); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Cookie Consent Management

To obtain, document and manage your consent to the use of cookies and similar technologies that are not strictly necessary for the technical operation of this website, we use the consent management platform (CMP) Usercentrics.

When you first visit this website, Usercentrics displays a privacy settings banner informing you that we use cookies and similar technologies, some of which are essential for the website to function, while others help us understand how you use our site and improve your experience. You can accept all services, reject all non-essential services, or customize your choice for each category (Essential, Functional, Analytics, Marketing) individually; details on each service are available via the “Customize” option in the banner. You can view or change your preferences at any time via the privacy settings icon available on this website.

The specific services in each category, the data they collect and their respective legal basis are described in Sections 4 and 5 of this Privacy Policy.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

• The type and version of browser used
• The used operating system
• Referrer URL
• The hostname of the accessing computer
• The time of the server inquiry
• The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website, as well as in maintaining the security of our IT infrastructure. In order to achieve this, server log files must be recorded. Server log files are automatically deleted after 30 days. This retention period is in line with the guidance of the Baden-Württemberg data protection authority (LfDI BW, reference HIM 41), which permits retention of up to four weeks where a documented security concept is in place.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

Furthermore, a lead in our CRM System Salesforce will be created. If, and only if, you have checked the opt-in for marketing information on the form, you will additionally receive a confirmation e-mail asking you to confirm your consent to receive marketing information (double opt-in). If you did not check this opt-in, no such e-mail is sent and no marketing consent is recorded.

The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your agreement (Art. 6 Para. 1 lit. a GDPR) if this has been requested.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.

FormAssembly

Our contact forms, event registration forms and program application forms on this website are built and processed using FormAssembly. The provider is FormAssembly Inc., 885 S College Mall Rd, Bloomington, Indiana 47401, USA.

When you fill in and submit one of these forms, the content you enter is transmitted to and stored by FormAssembly, together with technical metadata such as your IP address, timestamp, and browser information. Embedded forms may set functional cookies for session handling and CSRF (cross-site request forgery) protection.

The data you submit through these forms is forwarded to our Salesforce CRM system (see “Use of cloud systems” above). If you are not yet known to us, a new contact record is created in Salesforce. If we already hold a contact record for you, any data we can match to you by your e-mail address is merged into your existing contact record, rather than a duplicate record being created.

Data location: FormAssembly’s infrastructure is hosted on AWS with EU data resideny. Where data is processed in the USA, this is safeguarded by FormAssembly’s certification under the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses (see Section 3, “Information on data transfer to the USA and the EU-U.S. Data Privacy Framework”, above).

The processing of data submitted through these forms is based on Art. 6 Sect. 1 lit. b GDPR, where your submission relates to the execution of a contract or pre-contractual measures (e.g. an application or event registration), or on our legitimate interest in the efficient handling of inquiries and registrations (Art. 6 Sect. 1 lit. f GDPR) in all other cases.

Execution of a contract data processing agreement

We have entered into a contract data processing agreement with the provider of FormAssembly and implement the strict provisions of the German data protection agencies to the fullest when using FormAssembly.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6 Sect. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6 Sect. 1 lit. f GDPR) or on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR) if it has been obtained.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Use of cloud systems

We use these cloud providers while we process your request: Salesforce CRM, Salesforce Marketing Cloud, Office 365. In this process, your data might be processed and stored on servers outside of the European Union. We have closed contracts governing the processing of commissioned data with all these companies. In cases where a transfer outside the EU is possible, we have closed contracts based on the EU-Model clauses.

You can find further information on this in the privacy policies of the data processors and in our general data privacy information here:

Microsoft Office 365

www.microsoft.com/en-us/TrustCenter/Privacy/default.aspx

Salesforce CRM and Salesforce Marketing Cloud

trust.salesforce.com

5. Analysis tools and advertising

We use the analysis and marketing services described in this Section to understand how our website is used and to measure the effectiveness of our advertising campaigns. Matomo and our server access logs (see Section 4) are operated under our legitimate interest (Art. 6 Sect. 1 lit. f GDPR) and do not require your consent. All other services described below – Google Analytics 4, Meta, LinkedIn, Google Ads, Microsoft Ads, UXWizz and the UTM cookies – are only activated after you have given your consent via our Usercentrics consent tool (Art. 6 Sect. 1 lit. a GDPR); if you do not consent, no data is collected or transmitted to these services.

Server-side tracking architecture

Our website uses a server-side tracking architecture. Data collected in your browser is first transmitted to our own server located in the European Union. On this server, any personal information accidentally contained in page URLs (such as e-mail addresses or names) is automatically removed, and your consent status is checked, before the data is forwarded – where applicable, and only where you have given your consent – to the third-party services described below. This gives us greater control over your data than traditional tracking methods, in which your browser communicates directly with third-party servers. This server-side proxy is implemented transparently and is legally and technically distinct from so-called CNAME cloaking, which we do not use.

In a future phase, we plan to cryptographically hash any personal data sent to advertising platforms (e.g. e-mail addresses used for conversion matching) on our own server before transmission, so that raw personal data never leaves our infrastructure. We will update this Privacy Policy before this feature is activated.

Matomo

This website uses Matomo, a self-hosted, open-source web analytics tool, to understand aggregate visitor usage patterns. Matomo runs entirely on our own server hosted by our website provider UEBERBIT GmbH in the European Union; no data is shared with any third party and no data is transferred outside the EU.

Matomo is operated in permanent cookieless mode and does not set any cookies on your device or create individual visitor profiles. Data collected includes your anonymized IP address (the last two octets are masked before storage), page views, scroll depth, click events, form interactions (no field values), browser type, operating system, screen resolution and language preference. Retention periods are configured by us within Matomo; there is no third-party access to this data.

The use of Matomo is based on our legitimate interest in understanding aggregate website usage in order to maintain and improve our content and services (Art. 6 Sect. 1 lit. f GDPR; see also Recital 47 GDPR). Safeguards include the absence of cookies or persistent identifiers, IP anonymization, EU-only hosting with no third-country transfer, no cross-site tracking, and complete technical isolation from our marketing systems; the data is used solely for aggregate analytics, never for individual profiling or marketing.

You have the right to object to this processing at any time under Art. 21 GDPR. To exercise this right, please contact us at the address given in Section 3, “Information about the responsible party”, or via our Data Protection Officer. We will stop processing your data for this purpose without undue delay.

Google Analytics 4

With your consent, we use Google Analytics 4 (GA4) to measure how visitors interact with our website and to evaluate the performance of our marketing campaigns. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Data is processed through our own server (see “Server-side tracking architecture” above) before being forwarded to Google. Google acts as an independent data controller for this data and may use it for its own purposes as described in Google’s privacy policy.

Data collected: page views, events, conversions, device information and anonymized usage patterns.

Cookies: first-party cookies set via our server-side tag (e.g. _ga, _ga_*), with a duration of up to 2 years.

Data location and transfer: Google servers in the United States. Transfer basis: the EU-U.S. Data Privacy Framework (Art. 45 GDPR; see Section 3 above).

Retention: 14 months for user-level data; aggregate reports are retained indefinitely.

The use of Google Analytics 4 is based on your consent, which you can grant, decline or withdraw at any time via the privacy settings icon on our website (Art. 6 Sect. 1 lit. a GDPR).

For more information on how Google handles user data, please consult Google’s Data Privacy Policy at: https://policies.google.com/privacy?hl=en.

Meta (Facebook/Instagram) Conversions API

With your consent, we share conversion data with Meta to measure the effectiveness of our Facebook and Instagram advertising campaigns. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland.

Data is processed through our own server before being forwarded to Meta (server-to-server integration; no cookies are set directly by this service). Meta acts as a joint controller for this data.

Data collected: conversion events (e.g. form submissions) and campaign attribution data. In a future phase, hashed e-mail addresses may be included for conversion matching; we will update this Privacy Policy before this is activated.

Data location and transfer: Meta servers in the United States. Transfer basis: the EU-U.S. Data Privacy Framework (see Section 3 above).

The use of this service is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

LinkedIn Conversions API

With your consent, we share conversion data with LinkedIn to measure the effectiveness of our LinkedIn advertising campaigns. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

Data is processed through our own server before being forwarded to LinkedIn (server-to-server integration; no cookies are set directly by this service). LinkedIn acts as a joint controller for this data.

Data collected: conversion events and campaign attribution data. In a future phase, hashed e-mail addresses may be included for conversion matching; we will update this Privacy Policy before this is activated.

Data location and transfer: LinkedIn servers in the United States. Transfer basis: the EU-U.S. Data Privacy Framework (see Section 3 above).

The use of this service is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g. location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

The use of Google Ads is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible.

Google Ads Conversion Tracking

With your consent, we share conversion data with Google Ads to measure the effectiveness of our Google Search advertising campaigns. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Data is processed through our own server before being forwarded to Google.

Data collected: conversion events, the Google Click ID (gclid), and campaign attribution data.

Cookies: first-party cookies set via our server-side Google tag, with a duration of up to 90 days.

Data location and transfer: Google servers in the United States. Transfer basis: the EU-U.S. Data Privacy Framework (see Section 3 above).

The use of this service is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

For more information, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en.

Microsoft Ads (Bing) Conversion Tracking

With your consent, we share conversion data with Microsoft Ads to measure the effectiveness of our Bing search advertising campaigns. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Data is processed through our own server before being forwarded to Microsoft. Microsoft acts as a data processor for this data.

Data collected: conversion events, the Microsoft Click ID (msclkid), and campaign attribution data.

Cookies: where the server-to-server method is unavailable, client-side cookies (MUID, _uetsid, _uetvid) may be set as a fallback; otherwise, no cookies are set.

Data location and transfer: Microsoft servers in the United States. Transfer basis: the EU-U.S. Data Privacy Framework (see Section 3 above).

The use of this service is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

UXWizz Session Recording

With your consent, we use UXWizz to record how visitors interact with our website, including mouse movements, clicks, scrolling behaviour and page navigation, in order to identify usability issues and improve the website experience. UXWizz runs entirely on our own server hosted by our website provider UEBERBIT GmbH in the European Union; no data is shared with any third party and no data is transferred outside the EU.

Data collected: mouse movements, clicks, scroll behaviour, page navigation and screen resolution. All form input fields are masked, so no text you type into a form is captured.

Cookies: none. UXWizz operates without cookies.

The use of this service is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

UTM Attribution Cookie

With your consent, we store a first-party cookie on your device to remember which marketing campaign brought you to our website. This helps us accurately attribute conversions to the correct advertising campaign, even if you return to our website days or weeks later.

Data collected: campaign source, medium, campaign name, and platform click identifiers (e.g. Google Click ID). No personal information is collected.

Cookie duration: 90 days.

The use of this cookie is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

UTM Session Recovery

With your consent, we temporarily store campaign information in your browser’s session storage when you navigate to an external form (e.g. an application or registration form) and return, so that the correct campaign can still be credited. This information is automatically deleted when you close the browser tab.

Data collected: campaign source, medium, campaign name and platform click identifiers. No personal information is collected.

The use of this feature is based on your consent (Art. 6 Sect. 1 lit. a GDPR), which you can withdraw at any time via the privacy settings icon on our website.

Data retention overview

The table below summarizes the retention periods for the services described in this Section and in Section 4:

6. Newsletter

Newsletter data

We only send you marketing information (e.g. our newsletter) if you have actively given your consent (opted in) to receive it. We do not operate a single, standalone newsletter sign-up form for this purpose. Instead, you can give this consent at various points across our website – most prominently on our contact form, our event registration form, and our (program) application form. We may also collect this consent on other pages from time to time; wherever this is the case, the option to opt in to marketing information is clearly presented and highlighted on that specific page.

Only if you check this opt-in on the respective form will you receive a confirmation e-mail asking you to confirm your consent to receive marketing information (double opt-in). If you leave the opt-in unchecked, no confirmation e-mail is sent and no marketing consent is recorded; the rest of your form submission (e.g. your inquiry, event registration or application) is unaffected and processed as described elsewhere in this Privacy Policy.

To act on this consent, we need an e-mail address as well as information that allows us to verify that you are the owner of the e-mail address provided. We use this data only for the purpose of sending you the requested marketing information and do not share it with any third parties beyond the processors already named in this Privacy Policy (see “FormAssembly” in Section 4 and “Salesforce Marketing Cloud” below).

On some of these forms – for example our contact form – we separately ask for additional information, such as your professional/work experience or your country of origin. This additional information is collected to help us better tailor our response to your individual request, independent of whether you opt in to marketing information.

The processing of the information for the purpose of receiving marketing information occurs exclusively on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke this consent at any time, for instance by clicking the “Unsubscribe” link in any marketing e-mail you receive from us, or by contacting us directly. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Your marketing consent is recorded as an attribute on your contact record in our CRM system, rather than in a separate, standalone dataset. As a result, revoking your marketing consent generally does not lead to deletion of your other stored data. Revocation removes the marketing consent attribute from your contact record and stops any further marketing communications, but it does not by itself affect data we hold for other purposes – in particular where we have or have had a contractual relationship with you (e.g. if you are a program participant or an alumna/alumnus), or where we rely on another, independent legal basis for processing.

Independently of revoking your marketing consent, you always have the right to request erasure of your personal data under Art. 17 GDPR. Whether we can carry out erasure in full, in part, or not at all depends on the specific circumstances of your case – for example, statutory retention obligations, an ongoing or past contractual relationship, or other legal grounds may prevent immediate or complete deletion. We review every erasure request individually to determine whether any such grounds apply, and will inform you of the outcome.

After you withdraw your marketing consent, we may still store your e-mail address in a blacklist to prevent future marketing mailings to you. The data in the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending marketing information (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

Salesforce Marketing Cloud

This website uses Salesforce Marketing Cloud for the sending of newsletters. The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany, part of the Salesforce group of companies (Salesforce, Inc., Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA). Salesforce Marketing Cloud is a service used to organize and analyze the sending of newsletters. The data you have entered for the purpose of subscribing to our newsletter (e.g. e-mail address) is stored on servers of Salesforce Marketing Cloud.

Newsletters we send out via Salesforce Marketing Cloud allow us to analyze the user patterns of our newsletter recipients. Among other things, it is possible to determine how many recipients have opened the newsletter e-mail and how often, and which, links inside the newsletter have been clicked.

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Salesforce, Inc. is certified under the EU-U.S. Data Privacy Framework (see Section 3, “Information on data transfer to the USA and the EU-U.S. Data Privacy Framework”, above).

For more information, please consult Salesforce’s privacy statement at: https://www.salesforce.com/company/privacy/.

The storage, and the effect of revoking your marketing consent, are as described above under “Newsletter data” – withdrawing consent removes the marketing attribute on your contact record rather than deleting your data outright, and does not affect data held for other purposes such as a contractual relationship.

After you withdraw your marketing consent, your e-mail address may be stored by us or Salesforce Marketing Cloud in a blacklist to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending marketing information (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.

Execution of a contract data processing agreement

We have entered into a contract data processing agreement with the provider of Salesforce Marketing Cloud and implement the strict provisions of the German data protection agencies to the fullest when using Salesforce Marketing Cloud.

7. Plug-ins and Tools

YouTube

This website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

If you visit a page on this website into which a YouTube has been embedded, a connection with YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited.

Furthermore, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud.

If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. If a corresponding agreement has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Google Maps

This website uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer.

We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR. If a respective declaration of consent has been obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This declaration of consent may be revoked at any time.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether data entered on this website (e.g. information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g. IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.

Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. Any such consent may be revoked at any time.

For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.

8. Online-based Audio and Video Conferences (Conference tools)

Data processing

We use online conference tools, among other things, for communication with our customers. The tools we use are listed in detail below. If you communicate with us by video or audio conference using the Internet, your personal data will be collected and processed by the provider of the respective conference tool and by us. The conferencing tools collect all information that you provide/access to use the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other “context information” related to the communication process (metadata).

Furthermore, the provider of the tool processes all the technical data required for the processing of the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

Should content be exchanged, uploaded or otherwise made available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/instant messages, voicemail uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we do not have complete influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, and which we have listed below this text.

Purpose and legal bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 sentence 1 lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art. 6 para. 1 lit. f GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this consent; the consent may be revoked at any time with effect from that date.

Duration of storage

Data collected directly by us via the video and conference tools will be deleted from our systems immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the duration of storage of your data that is stored by the operators of the conference tools for their own purposes. For details, please contact directly the operators of the conference tools.

Conference tools used

We employ the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom's privacy policy: https://zoom.us/en-us/privacy.html.

Execution of a contract data processing agreement

We have entered into a contract data processing agreement with the provider of Zoom and implement the strict provisions of the German data protection agencies to the fullest when using Zoom.

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. For details on data processing, please refer to the Microsoft Teams privacy policy: https://privacy.microsoft.com/en-us/privacystatement.

Execution of a contract data processing agreement

We have entered into a contract data processing agreement with the provider of Microsoft Teams and implement the strict provisions of the German data protection agencies to the fullest when using Microsoft Teams.

9. Custom Services

Job Applications

We offer website visitors the opportunity to submit job applications to us. For this purpose, we use the recruiting platform Personio. The provider is Personio SE & Co. KG, Seidlstraße 3, 80335 Munich, Germany

Execution of a contract data processing agreement

We have entered into a contract data processing agreement with the provider of Personio and implement the strict provisions of the German data protection agencies to the fullest when using Personio. Below, we will brief you on the scope, purpose and use of the personal data collected from you in conjunction with the application process. We assure you that the collection, processing and use of your data will occur in compliance with the applicable data privacy rights and all other statutory provisions and that your data will always be treated as strictly confidential.

Scope and purpose of the collection of data

If you submit a job application to us, we will process any affiliated personal data (e.g. contact and communications data, application documents, notes taken during job interviews, etc.), if they are required to make a decision concerning the establishment or an employment relationship. The legal grounds for the aforementioned are § 26 New GDPR according to German Law (Negotiation of an Employment Relationship), Art. 6 Sect. 1 lit. b GDPR (General Contract Negotiations) and – provided you have given us your consent – Art. 6 Sect. 1 lit. a GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be shared with individuals who are involved in the processing of your job application.

If your job application should result in your recruitment, the data you have submitted will be archived on the grounds of § 26 New GDPR and Art. 6 Sect. 1 lit. b GDPR for the purpose of implementing the employment relationship in our data processing system.

Data Archiving Period

If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the application procedure (rejection or withdrawal of the application). Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Longer storage may also take place if you have given your agreement (Article 6 (1) (a) GDPR) or if statutory data retention requirements preclude the deletion.

Admission to the applicant pool

If we do not make you a job offer, you may be able to join our applicant pool. In case of admission, all documents and information from the application will be transferred to the applicant pool in order to contact you in case of suitable vacancies.

Admission to the applicant pool is based exclusively on your express agreement (Art. 6 para. 1 lit. a GDPR). The submission agreement is voluntary and has no relation to the ongoing application procedure. The affected person can revoke his agreement at any time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal reasons for storage.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been granted.

10. Visual and Audio Recordings Notice on Visual and Audio Recordings

Please refer to the notice on visual and audio recordings here.

11. Privacy Policy and information for data subjects in accordance with Article 13 and Article 14 of the EU GDPR

Our general privacy policy regarding the data processing operations of Mannheim Business School with data of applicants, participants and alumni of MBS study programs, as well as our B2B business partners can be found here.

Amendment of this privacy policy

We revise this privacy policy in the event of changes in data processing or other occasions that make this necessary. You will always find the current version on this website.

Last updated: 03.08.2026