Customer expectations are changing at a rapid pace, digitization is constantly revolutionizing habits and needs. This requires agile and sustainable business models that adapt to the changed conditions. Also, the ability to identify, understand and integrate customer needs into the development of new products and services is increasingly becoming an important success factor for companies. Methods such as Business Model Innovation, Design Thinking, Open Innovation and Lean Startup help companies face these challenges and make business models, product and service portfolios fit for the future.
The workshop is aimed at executives, multipliers and decision-makers with contact points to the development and implementation of innovative products, services, processes and business models.
From the idea to the innovation - an active journey through the innovation process on the basis of a case study applying different methods.
Get to know and apply the range of successful innovation methods in various topic blocks:
Develop better product and service offerings by focusing on the needs of potential customers or users:
Make your business model fit for the future and adapt your products and services to changing conditions:
Lean Start Up:
Develop new offerings in close collaboration with target customers. Using feedback loops, a product is tested at an early stage and with little effort and improved until it has become a product that meets customer needs:
Discover the power of the masses in developing and improving product and service offerings: