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Almost all larger companies in Germany have huge amounts of valuable customer and market data at their disposal. Despite enormous investments in analysis tools and data managers, however, only very few are able to capitalize on this treasure trove of data and use it to create value. The reason: They lack the necessary know-how for an evidence-based big data analysis, and thus the central prerequisite for obtaining information from data that increases the turnover and success of the company.
The course Management Analytics aims to close this gap. In this blended learning course conducted in cooperation with tts you will get an introduction to big data evaluation and learn how to make analytical and evidence-based management decisions on the basis of prepared data. This will enable you to continuously optimize business processes and create strategic added value for your company. Learn more on our dedicated German page.