Workshop Argumentation

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Techniques of Argumentation and Persuasion

The most important argumentation techniques for business use are shown. You refine your rhetorical skills in dealing with situations of argumentation. Both the factual and the emotional side of a conversation will be discussed. Participants will have the opportunity to review and optimize their own argumentative behavior.


  • 5 rules to argue convincingly
  • Behavior in the case of unsophisticated objections
  • Tips for defending personal attacks
  • Fair arguing and creative aggression
  • Read intentions and fend manipulations
  • Identify personal strengths and weaknesses in conversation

Your Coach


Leon Steyn

Personal information

  • Master in Philosophy
  • NLP-Coach
  • Post-Graduate Diploma: Practical Management

Professional Career

  • Lecturer at Johannesburg University, South Africa
  • Experience as Managing Director

Focus and Experience

  • Executive Education
  • Change Management
  • Decision Making & Problem Solving
  • Emotional Intelligence


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.


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