Workshop Personal Branding

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Personal Branding

Know yourself. Position yourself. Present yourself.


  • Defining your personal brand, the true presentation of who you are and how you want to be perceived
  • Why you? What is your unique proposition?
  • Get your message out, use your network and social media/LinkedIn/XING, gain credibility
  • Understand what employers want in the age of digitization, future of work and play to your strengths

Your Coach


Carolina Yeo

Personal information

  • Singaporean with more than 14 years of global assignments in Asia, Europe, Africa, US &  Middle East
  • Champion for women in the future of work and digitization

Professional Career

  • 2013 - present: Founder of Proftrack.com / My Career & Child Community;
                                 Partner Future Work Forum / Talent Management Consultancy
  • 2008 -2012:     Global Head of Talent Acquisition/ Managing Director Austria
                                Head of HR Middle East Market for Odebrecht-Construction &
                                Engineering Conglomerate
  • 2004 -2007:    People Matters Executive China Market; Head of AIESEC
                               Global Partnership for AB-InBev–World’s largest Brewer

Focus and Experience

  • Entrepreneur focussed on developing talent platforms that synergises People, Technology, Learning and the Future of Work
  • Future of Work and Global Talent Management Consultancy


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.


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