Management Analytics in Practice Certificate

You are here: Programs & Courses » Open Certificate Courses » Management Analytics in Practice Certificate

This Page

Transform Your Business with Big Data, Automation & AI

Most companies have terabytes of business and customer data but are not sure how to leverage this treasure for growth and value creation. The Applied Management Analytics program will help you demystify the increasingly available variety of data for informed business decisions. To drive digital transformation, companies and employees must adopt to new management approaches that holistically integrate people and technology into the change process, and master data science tools and technologies including artificial intelligence (AI), predictive analytics, and data visualization.

This short program is designed for executives and professionals who want to learn how to transform their organization and master the change to a data-driven organization. As the technology for data analysis continues to advance, business leaders have to manage how an organization turns data into impact with the help of data science technologies and data science teams.

Upcoming Information Events

26. Jun 2024

Turn your business data into impact with us! Learn how the Management Analytics…


  • For specialists and managers from companies, freelancers and start-up founders
  • with or without prior experience in programming and coding
  • with or without an academic degree
  • with at least one year of work experience
  • with good English skills (course language is English)
  • Registration is possible until September 15, 2024. You will receive an Early Bird discount of 20% if you register until June 30, 2024. Alumni and participants at Mannheim Business School their wives and co-habiting partners, and alumni, staff and participants of the University of Mannheim are eligible for a 20% discount.
  • 9-week online program with alternating Pre-recorded Sessions and Live Sessions
  • 4 courses, 1 tutorial & 1 individual coaching session with Prof. Dr. Florian Stahl
  • Course period: October 2024 until December 2024
  • Live Sessions: every other week on Fridays from 4 PM to 6 PM and on Saturdays from 9 AM to 3 PM
  • Final Assignment (paper of 2 pages)
  • Certificate awarded by Mannheim Business School

100% online, high flexibility, no programming or coding experience required

All necessary skills are part of the course!

Highlights of the Course

Excellent teaching: Fundamentals of data analysis, data science, predictive analytics, AI and machine learning taught by leading experts from research and business practice

Part-time online format: Live sessions alternating with recorded learning content every 14 days, fixed times only every second Friday afternoon and Saturday

Versatile perspectives: Exchange of experiences among the participants from different industries and functions

Exclusive networking opportunities: Access to corporate partners at our flagship recruiting event, the MBS Career Week, with alumni and program participants

Course Overview and Schedule

Please note: Dates are subject to change.

Courses and Course Content

  • Understanding Analytics in Management

    Management Analytics / Leveraging big data for management decisions and transforming companies into data-driven organizations

    Big data and artificial intelligence are an important driver for the digital transformation of companies and today’s society. Therefore, the first module introduces the perspective of digitization and business transformation that runs through the entire program – how to create growth and business value, such as more sales or profits, with big data and artificial intelligence. We discuss how organizations can use big data and artificial intelligence to create and expand competitive advantages.

    Contents of the module/course:

    • Data Literacy & Data Intuition (Developing an understanding of psychological biases in decision-making; Learning how to ask questions that can be answered through the analysis of data; Enriching the data-driven dialogue)                   
    • Management of Big Data (collection and storage of big data; pre-processing of big data; data quality – defining and measuring the quality of big data; data governance; data security)
    • Data Visualization (the psychology of perception; designing effective diagrams; visualizing large and unstructured data; telling effective reports with data)
    • Building a Data Science and Analytics Team (Basic concepts for building and leading a high-performing analytics team)
    • Data Ethics (Data Ownership, Anonymity; Data Validity; Algorithmic Fairness)

    At the end of the course, participants will be able to make meaningful use of the data and information available in organizations and to develop management strategies and programs based on both analytical arguments and quantitative metrics. The overall goal of the first module is to train analytical thinking skills by discussing proven and successful big data and artificial intelligence applications from participants’ industries and business areas.

  • Python Q&A

    This course introduces you to the fundamentals of the Python programming language, with a focus on topics required to apply Python in a data science context. Because of its ease of use and abundance of data science libraries, Python is a valuable tool for all kinds of data-related tasks. The course is designed to guide you through the necessary steps to learn Python from scratch. The videos introduce new content by showing illustrative examples of Python code that run interactively in the presentation. Programming exercises are offered to deepen the topics discussed.

  • European GDPR Session

    In companies, there is often a great amount of uncertainty how data can be used from a legal perspective, so that it doesn’t violate laws such as GDPR. Due to this uncertainty, companies often decide to completely discontinue the use of data and thus stop the often necessary transformation. In this module you will get an introduction to the legal framework and be shown that companies have far greater freedom to use data for analysis, growth and value creation.

  • AI & Machine Learning Lab

    AI & Machine Learning is changing the way companies do business. In particular, unstructured data such as images, texts and videos are rapidly gaining in importance. In this course, you will acquire fundamental knowledge of a wide range of AI and machine learning methods. In addition, you will gain basic knowledge of a wide range of methods for the automatic analysis of textual content (from lexicon-based methods to more recent transformer-based deep neural networks). In addition, you will gain insights into various real-world applications and ethical considerations related to machine learning.

    Goals of the course:

    • Understand the basics of AI and machine learning
    • Getting to know numerous practical examples of leading companies
    • Learn about responsible AI and machine learning, biases, and challenges
    • Building a toolbox of different supervised and unsupervised machine learning methods
    • Learn numerous practical examples from leading companies in the field of text analysis
    • Understand how machines “read” – and generate – text
    • Learn about different machine learning methods and neural network architectures for text analysis tasks
    • Learn how to apply different machine learning approaches to solving real-world problems

    The course offers a mix of theoretical foundations, several applied case studies, real-world examples and break-out sessions. Overall, you will experience an interactive learning environment.

  • Data Science Lab

    Data Science Lab for a Competitive Advantage / Creating and maintaining competitive advantages with data science

    In this course, participants will be introduced to the most modern data science methods. The overarching goal of the course is for participants to learn how to analyze and gain insights from data using various data science methods and to feel comfortable incorporating (big) data into day-to-day work. In addition, the participants learn how to model data using certain functions and how to determine the future development of company KPIs on the basis of data.

    By the end of the course, participants will know all the essential analytical tools that will help them use data science to extract insights from data in a robust, correct and actionable way. Although the course has a solid theoretical basis, it is designed in such a way that participants apply what they have learned in practice from day one, solving cases and problems in the fields of marketing, logistics, HR or production. The course starts with the basics of statistics and ends with the introduction of machine learning models to include temporal components in predictive analytics.

    Please note: Date is subject to change.

Eligibility Requirements and Prices



  • At least one year of work experience, with or without an academic degree
  • Good knowledge of English (course language, course documents, videos and tutorials are in English)
  • Participation in the live sessions is mandatory


  • Management Analytics in Practice Certificate (4 courses, 1 tutorial & 1 individual coaching session with Prof. Dr. Florian Stahl) €3,900
  • 20% Early Bird discount if you register until June 30, 2024
  • 20% discount for alumni and participants at Mannheim Business School and for alumni of the University of Mannheim

Good to know: Tax offices usually recognize costs for your further education if they are job-related.


Registrations are now open. In case of any questions you may have about the Management Analytics in Practice Certificate, we will be happy to answer them via mac@mannheim-business-school.com.

Contact Person

Get in touch with us

We invite you to gain a personal impression of Mannheim Business School by a personal orientation
consultation. We kindly ask you to check the information available on the webpage before getting in touch with
us. If you are interested please register, we will contact you.

I am interested in

Personal Data

Additional Message (optional)

Your personal details are provided voluntarily; however, for processing your request, we need at least your name and e-mail address. Furthermore, we need your country in order to be able to tailor our response individually. These boxes are highlighted accordingly as mandatory (*). Your optional information will allow us to advise you on an individual and personalized basis. We process and use your information only for your desired purposes, resp. for processing your request, according to our privacy policy. All information provided will be kept confidential. Passing on of your data and information to third parties is excluded.

I agree that Mannheim Business School stores my personal data in order to inform and advise me going forward of news and the benefits of the programs of Mannheim Business School, also via e-mail or phone and our sales newsletter. Consent may be revoked at any time with future effect.


  • Factsheet Management Analytics in Practice Certificate
    Download (PDF, Size: 1.68 MB)
  • Privacy Policy Open Courses
    Download (PDF, Size: 70.49 KB)
  • Registration Form Management Analytics in Practice Certificate
    Download (PDF, Size: 828.40 KB)


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.


MBS Merchandise Shop Image