Event Details

MBS Tech& IT Club + Marketing& Sales Club | From AI to Robotic - Innovative Trends in Fashion Retail

09. February 2023, 06:30 PM - 09. February 2023, 07:30 PM (1 day)

Join us on February 9 when Patrick Ng and Christian Schönfeld from Peek & Cloppenburg Düsseldorf will speak about 'The Significance for the Digital Transformation of an Industry'

Patrick Ng and Christian Schönfeld will speak about 'The Significance for the Digital Transformation of an Industry'.

The fashion industry in particular is a dynamically growing sector, that constantly generates new trends and styles. However, the digital transformation has accelerated this development even further, so that today new products come onto the market almost daily.

To be successful, a company must adapt its business models to the new reality. This includes placing a stronger focus on online sales and further improving the customer experience. For 120 years, Peek & Cloppenburg Düsseldorf, with its 160 retail stores and 6 online stores in 16 countries, has been known as Europe's leading fashion retailer. The fashion company has been focusing on an omnichannel strategy not only since the Corona crisis. The goal: a channel-independent, seamless information- and shopping-experience that integrates online and offline retail.

Thereby, innovative trends are essential for Peek & Cloppenburg Düsseldorf in specific: They help not only to better understand the needs of the customers; but also to develop new strategies for both buying and marketing products. The introduction of innovative technologies is therefore becoming increasingly important for all stakeholders - both manufacturers and end consumers! The digital innovation experts of Peek & Cloppenburg Düsseldorf will discuss the following key topics in their workshop with you:

1. the digital transformation of the fashion industry
2. the role of innovation in the fashion industry
3. how customer needs are changing and what this means for retailers
4. what innovative trends are and why they are so important
5. why the future of fashion lies in digital commerce

Please register here

Date & Time: Thursday, February 9, 2023 | event starts at 6.30 pm CET (approx. 1h)
Location: MBS Study and Conference Center | Bismarckstraße, 68131 Mannheim

Please note our policy concerning visual and audio recordings here.
By registering for MBS ACO events, Mannheimers acknowledge and commit to abide by the MBS Network Honor Code.


Located in the heart of the German and European economy, Mannheim Business School (MBS), the umbrella organization for management education at the University of Mannheim, is considered to be one of the leading institutions of its kind in Germany and is continuously ranked as Germany’s #1.


MBS Merchandise Shop Image